Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology that doesn’t seem to have inherent value, but certainly a technology that many companies and individuals alike are trying to cram down everyone else’s throat. […]
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated for media or broadcast into experiential.” Take a look at this article and then let’s talk. #TheShop will offer more competitive rates and higher level […]