Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated for media or broadcast into experiential.” Take a look at this article and then let’s talk. #TheShop will offer more competitive rates and higher level […]
5 Brands That Could Benefit From Experiential Marketing
5 Products or Brands That Could Benefit from Engagement Marketing Luke Miller, Executive Producer – Shop Marketing and Creative Group Go ahead and jump! Hint Water This water brand is on fire. Hint, a lightly flavored water with no sugar, is growing at an incredible rate through very pointed, aggressive online marketing. Their subscription model […]
5 Tips for Generating New Business
Brittany Thomas, Developer + Producer – Shop Marketing and Creative Group Generating new leads for your business can sometimes be a difficult task, but it is essential to growing a company. Whether you’re focused on digital lead acquisition or prefer a good old-fashioned networking event; if you search the internet, there are hundreds of ways to […]
Our Top 4 Experiential Campaigns in Financial Services
Our Top 4 Experiential Campaigns in Financial Services Brittany Thomas, Senior Producer – Shop Marketing & Creative Group The Financial Services industry is a more traditional, more conservative industry and it’s often seen as boring and lacking in the innovation department. When people think financial services, they often think of a bunch of old, white […]
Don’t Stoop to Their Level
Luke Miller, Founder – Shop Marketing & Creative Group In the agency world, it’s a constant battle for business. At the end of the day, we are project based and require a non-stop barrage of work to keep our business afloat. Of course, every agency would love to have businesses lining up at the door. […]
Real Love. I’m Searching for a Real Love
Real Love. I’m Searching for a Real Love. CB Barthlow, Director of Development – Shop Marketing & Creative Group I believe the great American songstress Mary J. Blige said it best when articulating the human need for what’s real: “See I’m searching for a real love and I don’t know where to go. Been around […]
5 Augmented Reality Campaigns That Actually Worked
5 Augmented Reality Campaigns That Actually Worked Brittany Thomas, Senior Producer – Shop Marketing & Creative Group Marketing is meant to dazzle and wow an audience and there are so many tools to help professionals achieve that. One of those tools is augmented reality [AR] which is being used across vast industries. AR and Virtual […]
The 5 Things You Need For A Successful Pitch
The 5 Things You Need For A Successful Pitch CB Barthlow, Director of Development – Shop Marketing & Creative Group Last week I spent a few days on the East Coast with my colleagues from #TheShop. We were invited to a major brand’s international headquarters to pitch our concepts and, ultimately, ourselves. Imagine that; a […]
Here’s Why VR Doesn’t Work For Your Brand…
Here’s Why VR Doesn’t Work For Your Brand… CB Barthlow, Director of Development, Shop Marketing & Creative Group VR is very important right now. At least, we’re supposed to think it is. Brands the world over are experimenting with the new technology to mixed results. Frankly, no one is really seeing great brand conversion from […]