How Aging Millennials Will Affect Technology Consumption
As the biggest generation in America—millennials—spends the next five years racking up points for hitting various life milestones, such as children, car, home and debt, it’s worth asking what are consequences for consumer technology and the firms that create it. We didn’t write this one, so you will have to read it here: How Aging […]
Engagement Marketing: How to kill it, without KILLING it
Engagement Marketing: How to kill it, without KILLING it. Luke Miller, President and COO – Shop Marketing and Creative Group Engagement marketing; what is it? For starters, in the marketing world, if you don’t have a cool title then you must not be a good marketer. Your title SHOULD beg questions and change often. Marketing is […]
Heineken | Work vs. Soccer: This is why marketing works.
This is a very concentrated, and ultimately relatively cheap, experiential campaign. The beauty of it is the viral video that accompanies it. Brands take note.
This is an incredibly well executed campaign.
This is a beautiful example of the things The Shop is capable of.
Use a Millennial Mindset to Create All-Access Events
With mobile apps, online platforms, content management systems and a myriad of wireless communications taking over events, the millennial way of thinking is how producers should create these events. We didn’t write this one, so you will have to read it here: Use a Millennial Mindset to Create All-Access Events
4 Brands Who Are Winning on Social Media
With an estimated 75 million Americans checking their social networks several times each day, it’s vital that brands incorporate social into their strategies. We didn’t write this one, so you will have to read it here: 4 Brands Who Are Winning on Social Media
2015 Social Network Demographic Trends
Facebook still skews significantly female. The demographic data for every social network. We didn’t write this one, so you will have to read it here: 2015 Social Network Demographic Trends – Business Insider
How to Craft an Agile Marketing Campaign
Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. We didn’t write this one, so you will have to read it here: How to Craft an Agile Marketing Campaign – HBR
3 Key Digital Marketing Skills Students Don’t Learn In College
Many schools need to update their marketing curricula. If they don’t, students will be the ones to lose out. Source: 3 Key Digital Marketing Skills Students Don’t Learn In College | Fast Company | Business Innovation
Your Online Reputation is Shifting
The author of The Reputation Economy believes online reputation is now so important that we risk becoming persona non grata if we ignore it. He talks to Tim Lewis We didn’t write this one, so you will have to read it here: The Guardian