When Brands Take a Stand
Luke Miller, CEO/CCO – Moment Creative ‘Don’t mix business with politics’ has always been a phrase people toss around. It’s a cautionary statement that is about as stale as business professional attire and 5-day workweeks: they all need to go the way of the fax machine. By not mixing business with politics brands generally avoid […]
Shop Small
Luke Miller, CEO/CCO – Moment Creative It’s nearing the end of one of the weirdest years on record. Certainly, the weirdest year I’ve ever experienced. Usually, this time of year is what we, in the industry, call “hunting season.” Hunting season is when we are searching for those marketers who still have a little honey […]
Normal will return
Luke Miller, CEO/CCO – Moment Creative For the last 6 months, my head space, my psyche has been all over the map. With an ongoing and never-ending pandemic, I think that’s to be expected. I run a live engagement agency called Moment Creative. We create and produce live experiences that engage with people directly, in-person. […]
Have brands, celebrities, and the wealthy lost touch? Yes.
We are overwhelmingly pandered to and the sad part is we buy it. Time and time again we fall for it. We accept any information as fact, we listen to non-experts, and we propagate like dandelions in spring. We have to take a step back as consumers, as humans.
Controversy and Integrity
Luke Miller, CEO/CCO – Moment Creative I recently posted something to LinkedIn that ended up being a bit controversial. The truth is, it wasn’t controversial…or at least it shouldn’t be. The sad thing for me is that it cost my company the chance to pitch for what could have been some big business with a […]
Top 5 Brand Activations of 2019
Graham Polacek, Sr. Producer – Moment Creative Now that 2020 is in full swing, the chaos of the holidays are behind us, and the dust has settled, we are looking forward to the eye-opening activations we will see this year. Whether at SXSW, Coachella, or various other hallmark events – we can’t wait to see […]
Top 3 Reasons to Audit Your Agency
Luke Miller, CEO/CCO – Moment Creative I have been in this industry long enough to “see some things.” I have seen the beauty of this industry and I have seen the beast of this industry. Having worked for dozens of agencies, whether in-house or freelance, I have seen the characteristics that make them all unique, […]
Who let creativity die in all of us?
Luke Miller, CEO/CCO – Moment Creative Sit up straight, be quiet, act your age, don’t do that, calm down, you’re an adult now… All phrases we undoubtedly heard at some point during our coming of age. Seemingly innocuous phrases on the journey to adulthood, but the truth is that each one of them is a […]
The Co-Working Revolution Must Die
Luke Miller, CEO/CCO – Moment Creative Have you ever wondered what it would be like to live in a fishbowl? Well, you’re in luck! An office at a co-working space is exactly what you’re looking for. Sliding glass doors, huge picture windows that double as fun, hard to read white boards, kombucha on tap, endless […]
3 Ways to Stay on Top of Your Marketing Activation Instead of Under It
Graham Polacek, Producer – Moment Creative When putting together a marketing activation, a million things come into play: your agency team, your vendors, your hired staff, your client, your targeted consumer, and any other people that you need to be managing to make sure everything is going smoothly. The number of people that one needs […]