Moment Creative is Here
For Immediate Release Graham Polacek 1616 17th Street Suite 269 Denver, CO 80202 [email protected] MOMENT CREATIVE HAS ARRIVED Shop Marketing and Creative Group will now be known as Moment Creative. DENVER, CO: An ad agency, headquartered in the historic Oxford Annex across from Union Station, is recognizing an evolution in their strategic offerings. Long known for […]
Forbes: 12 Lessons Agency Professionals Learned From Uniquely Challenging Campaigns
Luke Miller founder of Shop Marketing and Creative Group, and a member of the Forbes Agency Council, chimes in on a challenging campaign SMCG worked on and how SMCG benefited from the experience. Along with 11 other council members, Luke provides some great insight into lessons learned from projects past. Source: Council Post: 12 Lessons […]
In-House Transparency: 13 Pros And Cons Of Full Disclosure
Some agencies are opting to give their team members full disclosure of the company’s finances. Members of Forbes Agency Council share their own in-house transparency experiences. Source: In-House Transparency: 13 Pros And Cons Of Full Disclosure
At CES 2019, VR feels like a dream gathering dust
Virtual reality – stupid when it was called Virtual Boy in 1993, still stupid when it’s called Oculus in 2019. People don’t want this, stop trying to force it. When I first laid eyes on the Oculus Rift in 2013, it felt like the future. Five years on, VR is a promise unfulfilled. We didn’t […]
Shhhhhhhh, IT List Revealed
Luke Miller, Executive Producer – Moment Creative We started the application process for Event Marketer’s IT List several months ago. The 2018 edition of the annual list of the nation’s top agencies was recently released and, to the surprise of no one, it is filled with 100 massive, conglomerate agencies – many of which have […]
Six Ways You Can Enhance Your Brand Storytelling Skills
Sharing your organization’s brand can be tricky: There are a lot of different approaches, and some of them are far more effective than others. Here are a few things you should know. Businesses should have a personality, just as we do. If we attempt to run our businesses as sterile machines, we will never be […]
It’s Time to Shift Money Away From Upfronts and Into Experiences
Why is this still a difficult conversation for us to have? We are constantly trying to convince new clients that the future isn’t in the past – traditional and digital. People want REAL, so start giving them what they want. We didn’t write this ine, so you’ll have to read it here: It’s Time […]
We’re Measuring Experiential All Wrong
Some great takeaways here for those who tend to want “real data” to track results. Sure digital provides instant, measurable feedback – but the conversions are far lower. Brand experience can occur so many different, immeasurable ways. This is why it is so critical to develop evangelists and continue getting your product in front of […]
Shop Marketing and Accountingprose Make a Great Team
One of our most cherished and trusted vendors, Accountingprose, just wrote a blog about us. We are just smitten. We love bookkeeping for creative agencies. It’s our jam! Find out why the owner of Shop Marketing loves having us handle the bookkeeping and payroll for his creative agency. Read the whole story here: Why Shop […]
The Windup and The Pitch
Luke Miller, Executive Creative – Moment Creative We generally try to provide expertise or opinions on industry happenings when we blog, but this time we want to do something a little different. I think we are pretty well positioned as experts and thought leaders in the experiential marketing (event marketing, XM, engagement marketing, etc.) space, […]