Thank You!
When we look at Shop Marketing and Creative Group’s growth this year, it is hard to imagine that just under three years ago we were a one-man firm with a small book of business and a big dream. During this wonderful time of year, we would like to express our gratitude to everyone that has […]
Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology that doesn’t seem to have inherent value, but certainly a technology that many companies and individuals alike are trying to cram down everyone else’s throat. […]
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated for media or broadcast into experiential.” Take a look at this article and then let’s talk. #TheShop will offer more competitive rates and higher level […]
5 Brands That Could Benefit From Experiential Marketing
5 Products or Brands That Could Benefit from Engagement Marketing Luke Miller, Executive Producer – Shop Marketing and Creative Group Go ahead and jump! Hint Water This water brand is on fire. Hint, a lightly flavored water with no sugar, is growing at an incredible rate through very pointed, aggressive online marketing. Their subscription model […]
5 Tips for Generating New Business
Brittany Thomas, Developer + Producer – Shop Marketing and Creative Group Generating new leads for your business can sometimes be a difficult task, but it is essential to growing a company. Whether you’re focused on digital lead acquisition or prefer a good old-fashioned networking event; if you search the internet, there are hundreds of ways to […]
Our Top 4 Experiential Campaigns in Financial Services
Our Top 4 Experiential Campaigns in Financial Services Brittany Thomas, Senior Producer – Shop Marketing & Creative Group The Financial Services industry is a more traditional, more conservative industry and it’s often seen as boring and lacking in the innovation department. When people think financial services, they often think of a bunch of old, white […]
Don’t Stoop to Their Level
Luke Miller, Founder – Shop Marketing & Creative Group In the agency world, it’s a constant battle for business. At the end of the day, we are project based and require a non-stop barrage of work to keep our business afloat. Of course, every agency would love to have businesses lining up at the door. […]