Real Love. I’m Searching for a Real Love
Real Love. I’m Searching for a Real Love. CB Barthlow, Director of Development – Shop Marketing & Creative Group I believe the great American songstress Mary J. Blige said it best when articulating the human need for what’s real: “See I’m searching for a real love and I don’t know where to go. Been around […]
5 Augmented Reality Campaigns That Actually Worked
5 Augmented Reality Campaigns That Actually Worked Brittany Thomas, Senior Producer – Shop Marketing & Creative Group Marketing is meant to dazzle and wow an audience and there are so many tools to help professionals achieve that. One of those tools is augmented reality [AR] which is being used across vast industries. AR and Virtual […]
The 5 Things You Need For A Successful Pitch
The 5 Things You Need For A Successful Pitch CB Barthlow, Director of Development – Shop Marketing & Creative Group Last week I spent a few days on the East Coast with my colleagues from #TheShop. We were invited to a major brand’s international headquarters to pitch our concepts and, ultimately, ourselves. Imagine that; a […]
Here’s Why VR Doesn’t Work For Your Brand…
Here’s Why VR Doesn’t Work For Your Brand… CB Barthlow, Director of Development, Shop Marketing & Creative Group VR is very important right now. At least, we’re supposed to think it is. Brands the world over are experimenting with the new technology to mixed results. Frankly, no one is really seeing great brand conversion from […]
Virtual Reality is THE Dumbest Thing in Marketing Since…
Virtual Reality is THE Dumbest Thing in Marketing Since… Luke Miller, Founder – Shop Marketing & Creative Group It’s the Minidisc (3DTV, Google Glass, Betamax, etc.) all over again: a technology being shoved down your throat that isn’t ready for prime time and, more importantly, may never be. Virtual reality, or VR, is everywhere right […]
It Only Takes a Moment
It Only Takes a Moment CB Barthlow, Director of Development – Shop Marketing & Creative Group “The Rule of Seven” is an old marketing axiom. It asserts that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. It’s argued that in traditional […]
The 5 Most Recent Insights in the Experiential World!
The 5 Most Recent Insights in the Experiential World! CB Barthlow, Director of Development – Shop Marketing & Creative Group Every Monday, our team gathers together for our weekly status meeting, to discuss current project and potential new business opportunities we’re pursuing. It’s important for any young company that’s growing to establish regular opportunities […]
Timeout: This is perfect.
We came across this while doing research for another project and even though it’s a year old, it’s perfect. This is why we do what we do. This is why we create. We didn’t write this one, so you will have to read it here: Saved by the Bell Pop-Up
You Have No Business Pitching That
You Have No Business Pitching That CB Barthlow, Director of Development – #TheShop “What we need to do is build a robust sales funnel, an automated drip campaign and content marketing strategy that will position us as a thought leader in the space; this will allow us to reach a diverse potential client base […]
Because We’re A Family
Because We’re A Family Luke Miller, President and COO – Shop Marketing and Creative Group The Shop is a small agency. Just a few full-time employees and numerous part-timers that help bring our internal family together. It’s how I envisioned it, it’s how it remains. You see, The Shop is a labor of love, nearly […]