Making The Leap from Corporate to Creative? Five Things You Must Do!
Making The Leap from Corporate to Creative? Five Things You Must Do Brittany Thomas, Senior Producer, Developer – Shop Marketing & Creative Group One sunny afternoon I was, again, for the fifth time that week, updating Salesforce with the same redundant information at my corporate job and I felt a spark. I looked out the […]
You Should Quit Your Job Today (4 Signs Your Current Job is Killing You)
You Should Quit Your Job Today (4 Signs Your Current Job is Killing You) CB Barthlow, Director of Development – Shop Marketing & Creative Croup I hope you have at least one person in your life who can be brutally honest with you. One person, be it friend, colleague, sibling or spouse who’s not afraid […]
Some Experiential Marketing Stats That Will Make Your Hair Stand Up
Some Experiential Marketing Stats That Will Make Your Hair Stand Up Brittany Thomas, Producer – Shop Marketing & Creative Croup Experiential marketing is a great way for brands to engage consumers through fun and memorable experiences. We can tell you that when a campaign is well executed and aligned with the target audience, consumers walk […]
A OR B? Why The AOR Model Isn’t Good for Anyone
A OR B? Why The AOR Model Isn’t Good for Anyone Luke Miller, President and COO – Shop Marketing and Creative Group As an agency executive, when you hear the term Agency of Record (AOR), you get excited, or at least you should… or at least you should if you’re old hat. That’s better; oId […]
6 Tips for Creating a Successful Experiential Marketing Campaign
6 Tips for Creating a Successful Experiential Marketing Campaign Brittany Thomas, Jr. Producer + Developer – Shop Marketing and Creative Group Experiential marketing campaigns enable brands to build a stronger connection with consumers through fun, unique, and creative experiences. When well-executed and correctly targeted, these campaigns can increase engagement and create a lasting impression with consumers. […]
The Snapchat Spectacle
The Snapchat Spectacle Luke Miller, Executive Producer – Shop Marketing and Creative Group “6 billion dollars and he didn’t sell, what an idiot!” I once emphatically proclaimed to a friend. That was the number Facebook offered Evan Spiegel to buy his company, Snapchat (now Snap, Inc.), about 2 or 3 years back. “There is no way he […]
Are you a victim of this horrible thief?
Are you a victim of this horrible thief? Luke Miller, President and COO – Shop Marketing and Creative Group Call the police! We’re all getting robbed point blank and no one is doing anything about it. We are getting robbed at sporting events, we’re getting robbed on vacations, we’re even getting robbed in our own homes. No, […]
The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016
This is just fantastic. Taking over an iconic landmark with consumer driven content, touché France and Orange touché. Simple, engaging, and, relatively, safe. This will be a win for all parties. We didn’t write this one, so you will have to read it here: The Eiffel Tower’s colors will be at the mercy of social […]
Why Everything You Know About Marketing Is Obsolete
For one thing, how are you taking advantage of the fact that your customers are never offline? We didn’t write this one, so you will have to read it here: Why Everything You Know About Marketing Is Obsolete | Inc.com
Are you making these event mistakes?
Are you making these event mistakes? Luke Miller, President and COO – Shop Marketing and Creative Group Assuming Everything Will Go Right Events are the definition of Murphy’s Law: if it can go wrong, it will. I can’t tell you how many unprepared individuals I have seen at various events. These individuals are so flustered that they […]