LEVI’S® | Nashville New Store Opening

The What  

Curate an authentic Honky Tonk experience, creating buzz and excitement for the new Nashville store, all while actively involving customers through our mobile retail airstream. 

The How  

We orchestrated a vibrant block party, utilizing the open space outside the store. Our mobile airstream retail shop was driven in, staffed with skilled tailors who customized purchased apparel on the spot. The event featured live music performances by multiple accomplished Nashville artists. Attendees had the unique opportunity to witness live tailoring within our airstream, encouraging them to express their individuality. 

The Moment  

We successfully attracted a fresh influx of visitors to the Levi’s store, adding vibrancy and excitement to the new retail space.