Don’t Stoop to Their Level
Luke Miller, Founder – Shop Marketing & Creative Group In the agency world, it’s a constant battle for business. At the end of the day, we are project based and require a non-stop barrage of work to keep our business afloat. Of course, every agency would love to have businesses lining up at the door. […]
Because We’re A Family
Because We’re A Family Luke Miller, President and COO – Shop Marketing and Creative Group The Shop is a small agency. Just a few full-time employees and numerous part-timers that help bring our internal family together. It’s how I envisioned it, it’s how it remains. You see, The Shop is a labor of love, nearly […]
A OR B? Why The AOR Model Isn’t Good for Anyone
A OR B? Why The AOR Model Isn’t Good for Anyone Luke Miller, President and COO – Shop Marketing and Creative Group As an agency executive, when you hear the term Agency of Record (AOR), you get excited, or at least you should… or at least you should if you’re old hat. That’s better; oId […]
This Philosophy Changes Everything
This Philosophy Changes Everything Luke Miller, President and COO – Shop Marketing and Creative Group It’s a philosophy I have operated with since my first agency role. It’s about treating everyone, including their thoughts, with respect. Flash back a few years: you see a younger Luke sitting at his new desk nervously trying to figure out just […]