Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated for media or broadcast into experiential.” Take a look at this article and then let’s talk. #TheShop will offer more competitive rates and higher level […]
5 Brands That Could Benefit From Experiential Marketing
5 Products or Brands That Could Benefit from Engagement Marketing Luke Miller, Executive Producer – Shop Marketing and Creative Group Go ahead and jump! Hint Water This water brand is on fire. Hint, a lightly flavored water with no sugar, is growing at an incredible rate through very pointed, aggressive online marketing. Their subscription model […]
Is your marketing agency honest?
Is your marketing agency honest? Luke Miller, President and COO – Shop Marketing and Creative Group It is pretty easy for a marketing or advertising agency with a big idea to lure in an amazing new client. Experiential and event (E&E) agencies could not survive without grand ideas. However, these ideas are just like large, shiny diamonds: they […]
The Event Kit: Must Have Items for Successful Events
The Event Kit: Must Have Items for Successful Events Luke Miller, President and COO – Shop Marketing and Creative Group It comes standard with all of our events, whether it is wet sampling at a college tailgate or a ride and drive at a state fair. We call it the Event Kit. It is a simple […]
Burger King Wants McDonald’s Help to Make the ‘McWhopper’
Burger King has issued McDonalds a friendly little challenge via full page ads in major newspapers. Genius? We think so. We didn’t write this one, so you will have to read it here: Burger King Wants McDonald’s Help to Make the ‘McWhopper’
How Aging Millennials Will Affect Technology Consumption
As the biggest generation in America—millennials—spends the next five years racking up points for hitting various life milestones, such as children, car, home and debt, it’s worth asking what are consequences for consumer technology and the firms that create it. We didn’t write this one, so you will have to read it here: How Aging […]
Engagement Marketing: How to kill it, without KILLING it
Engagement Marketing: How to kill it, without KILLING it. Luke Miller, President and COO – Shop Marketing and Creative Group Engagement marketing; what is it? For starters, in the marketing world, if you don’t have a cool title then you must not be a good marketer. Your title SHOULD beg questions and change often. Marketing is […]