Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology that doesn’t seem to have inherent value, but certainly a technology that many companies and individuals alike are trying to cram down everyone else’s throat. […]
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated for media or broadcast into experiential.” Take a look at this article and then let’s talk. #TheShop will offer more competitive rates and higher level […]
5 Brands That Could Benefit From Experiential Marketing
5 Products or Brands That Could Benefit from Engagement Marketing Luke Miller, Executive Producer – Shop Marketing and Creative Group Go ahead and jump! Hint Water This water brand is on fire. Hint, a lightly flavored water with no sugar, is growing at an incredible rate through very pointed, aggressive online marketing. Their subscription model […]