Here’s Why VR Doesn’t Work For Your Brand…
Here’s Why VR Doesn’t Work For Your Brand… CB Barthlow, Director of Development, Shop Marketing & Creative Group VR is very important right now. At least, we’re supposed to think it is. Brands the world over are experimenting with the new technology to mixed results. Frankly, no one is really seeing great brand conversion from […]
It Only Takes a Moment
It Only Takes a Moment CB Barthlow, Director of Development – Shop Marketing & Creative Group “The Rule of Seven” is an old marketing axiom. It asserts that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. It’s argued that in traditional […]
The 5 Most Recent Insights in the Experiential World!
The 5 Most Recent Insights in the Experiential World! CB Barthlow, Director of Development – Shop Marketing & Creative Group Every Monday, our team gathers together for our weekly status meeting, to discuss current project and potential new business opportunities we’re pursuing. It’s important for any young company that’s growing to establish regular opportunities […]
Making The Leap from Corporate to Creative? Five Things You Must Do!
Making The Leap from Corporate to Creative? Five Things You Must Do Brittany Thomas, Senior Producer, Developer – Shop Marketing & Creative Group One sunny afternoon I was, again, for the fifth time that week, updating Salesforce with the same redundant information at my corporate job and I felt a spark. I looked out the […]
Some Experiential Marketing Stats That Will Make Your Hair Stand Up
Some Experiential Marketing Stats That Will Make Your Hair Stand Up Brittany Thomas, Producer – Shop Marketing & Creative Croup Experiential marketing is a great way for brands to engage consumers through fun and memorable experiences. We can tell you that when a campaign is well executed and aligned with the target audience, consumers walk […]
6 Tips for Creating a Successful Experiential Marketing Campaign
6 Tips for Creating a Successful Experiential Marketing Campaign Brittany Thomas, Jr. Producer + Developer – Shop Marketing and Creative Group Experiential marketing campaigns enable brands to build a stronger connection with consumers through fun, unique, and creative experiences. When well-executed and correctly targeted, these campaigns can increase engagement and create a lasting impression with consumers. […]
The Snapchat Spectacle
The Snapchat Spectacle Luke Miller, Executive Producer – Shop Marketing and Creative Group “6 billion dollars and he didn’t sell, what an idiot!” I once emphatically proclaimed to a friend. That was the number Facebook offered Evan Spiegel to buy his company, Snapchat (now Snap, Inc.), about 2 or 3 years back. “There is no way he […]
Are you a victim of this horrible thief?
Are you a victim of this horrible thief? Luke Miller, President and COO – Shop Marketing and Creative Group Call the police! We’re all getting robbed point blank and no one is doing anything about it. We are getting robbed at sporting events, we’re getting robbed on vacations, we’re even getting robbed in our own homes. No, […]
The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016
This is just fantastic. Taking over an iconic landmark with consumer driven content, touché France and Orange touché. Simple, engaging, and, relatively, safe. This will be a win for all parties. We didn’t write this one, so you will have to read it here: The Eiffel Tower’s colors will be at the mercy of social […]
Why Everything You Know About Marketing Is Obsolete
For one thing, how are you taking advantage of the fact that your customers are never offline? We didn’t write this one, so you will have to read it here: Why Everything You Know About Marketing Is Obsolete | Inc.com