15. Dying On The Vine | Talk Shop with Luke Miller
The loss of small businesses during the current pandemic is something rarely discussed in the media. Many of them are dying on the vine with little help compared to the massive government bailouts we’ve seen for industries like the airlines. We have a strategy to survive but will it be enough? Related blog post: https://medium.com/@lmmiller0/normal-will-return-d9b17b1d7b8a […]
Normal will return
Luke Miller, CEO/CCO – Moment Creative For the last 6 months, my head space, my psyche has been all over the map. With an ongoing and never-ending pandemic, I think that’s to be expected. I run a live engagement agency called Moment Creative. We create and produce live experiences that engage with people directly, in-person. […]
14. Twenty-twenty | Talk Shop with Luke Miller
Twenty-twenty. Whew. This remarkable year has been one of the most challenging in memory. A lot of people are hurting and sometimes we just need to talk about it on a podcast. Hopefully soon we can find some closure on the current open-wound that is twenty-twenty. — This podcast is made by Moment Creative. Email […]
13. Black Lives Matter | Talk Shop with Luke Miller
Black Lives Matter. — This podcast is made by Moment Creative. Email us at [email protected]. Find us on LinkedIn. Connect with Luke here. Moment Creative is a design agency located in Denver, Colorado and Los Angeles, California. We create moments of consumer immersion by bringing brands and products to life. Founded in 2015 by marketing […]
Top 5 Brand Activations of 2019
Graham Polacek, Sr. Producer – Moment Creative Now that 2020 is in full swing, the chaos of the holidays are behind us, and the dust has settled, we are looking forward to the eye-opening activations we will see this year. Whether at SXSW, Coachella, or various other hallmark events – we can’t wait to see […]
The Windup and The Pitch
Luke Miller, Executive Creative – Moment Creative We generally try to provide expertise or opinions on industry happenings when we blog, but this time we want to do something a little different. I think we are pretty well positioned as experts and thought leaders in the experiential marketing (event marketing, XM, engagement marketing, etc.) space, […]
Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated for media or broadcast into experiential.” Take a look at this article and then let’s talk. #TheShop will offer more competitive rates and higher level […]