5 Brands That Could Benefit From Experiential Marketing
5 Products or Brands That Could Benefit from Engagement Marketing Luke Miller, Executive Producer – Shop Marketing and Creative Group Go ahead and jump! Hint Water This water brand is on fire. Hint, a lightly flavored water with no sugar, is growing at an incredible rate through very pointed, aggressive online marketing. Their subscription model […]
Our Top 4 Experiential Campaigns in Financial Services
Our Top 4 Experiential Campaigns in Financial Services Brittany Thomas, Senior Producer – Shop Marketing & Creative Group The Financial Services industry is a more traditional, more conservative industry and it’s often seen as boring and lacking in the innovation department. When people think financial services, they often think of a bunch of old, white […]
Real Love. I’m Searching for a Real Love
Real Love. I’m Searching for a Real Love. CB Barthlow, Director of Development – Shop Marketing & Creative Group I believe the great American songstress Mary J. Blige said it best when articulating the human need for what’s real: “See I’m searching for a real love and I don’t know where to go. Been around […]
Here’s Why VR Doesn’t Work For Your Brand…
Here’s Why VR Doesn’t Work For Your Brand… CB Barthlow, Director of Development, Shop Marketing & Creative Group VR is very important right now. At least, we’re supposed to think it is. Brands the world over are experimenting with the new technology to mixed results. Frankly, no one is really seeing great brand conversion from […]
Virtual Reality is THE Dumbest Thing in Marketing Since…
Virtual Reality is THE Dumbest Thing in Marketing Since… Luke Miller, Founder – Shop Marketing & Creative Group It’s the Minidisc (3DTV, Google Glass, Betamax, etc.) all over again: a technology being shoved down your throat that isn’t ready for prime time and, more importantly, may never be. Virtual reality, or VR, is everywhere right […]
It Only Takes a Moment
It Only Takes a Moment CB Barthlow, Director of Development – Shop Marketing & Creative Group “The Rule of Seven” is an old marketing axiom. It asserts that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. It’s argued that in traditional […]
6 Tips for Creating a Successful Experiential Marketing Campaign
6 Tips for Creating a Successful Experiential Marketing Campaign Brittany Thomas, Jr. Producer + Developer – Shop Marketing and Creative Group Experiential marketing campaigns enable brands to build a stronger connection with consumers through fun, unique, and creative experiences. When well-executed and correctly targeted, these campaigns can increase engagement and create a lasting impression with consumers. […]
The Snapchat Spectacle
The Snapchat Spectacle Luke Miller, Executive Producer – Shop Marketing and Creative Group “6 billion dollars and he didn’t sell, what an idiot!” I once emphatically proclaimed to a friend. That was the number Facebook offered Evan Spiegel to buy his company, Snapchat (now Snap, Inc.), about 2 or 3 years back. “There is no way he […]
Are you a victim of this horrible thief?
Are you a victim of this horrible thief? Luke Miller, President and COO – Shop Marketing and Creative Group Call the police! We’re all getting robbed point blank and no one is doing anything about it. We are getting robbed at sporting events, we’re getting robbed on vacations, we’re even getting robbed in our own homes. No, […]
The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016
This is just fantastic. Taking over an iconic landmark with consumer driven content, touché France and Orange touché. Simple, engaging, and, relatively, safe. This will be a win for all parties. We didn’t write this one, so you will have to read it here: The Eiffel Tower’s colors will be at the mercy of social […]