Don’t Forget to Be A DUCC: The Moment Mantra
At Moment, we live by a simple but powerful mantra: Don’t forget to be A DUCC. It’s more than just a catchy phrase—it’s a guide for how we approach every project, interaction, and challenge. Each letter in “A DUCC” stands for a core principle that keeps us focused, aligned, and successful. Let’s break it down and explore why these values matter so much.
A: Assumptions (Don’t Make Them)
Assumptions can lead to misunderstandings, errors, and inefficiencies. That’s why we make it a point to never assume. Instead, we ask questions, clarify expectations, and ensure everyone is on the same page. Whether we’re working with colleagues, clients, or vendors, our commitment to clear understanding keeps projects running smoothly and helps us deliver exceptional results.
D: Details (Pay Attention to Them)
Attention to details is difference between good and great. From proper formatting on a simple run of show to the vinyl application on site, paying attention to details ensures that we exceed expectations. Our team believes in sweating the small stuff, knowing that the little things can make the biggest impact.
U: Urgency (Act with It)
In our fast-paced industry, urgency is essential. Acting with urgency doesn’t mean rushing—it means working efficiently, prioritizing tasks, and meeting deadlines without compromising quality. We recognize that every moment counts, and we approach each project with the energy and focus it deserves.
C: Communication (Keep It Clear and Consistent)
Communication is the lifeblood of our business. We know that clear, consistent communication with colleagues, clients, and vendors is essential to collaboration and success. Whether it’s a quick email update, a detailed project brief, or an open dialogue during problem-solving, we prioritize transparent and effective communication every step of the way.
C: Conviction (Believe in Everything You Do)
We approach everything with conviction, pouring our passion and belief into our work. Conviction means believing in the value we bring to the table and staying true to our vision and standards. It’s the driving force behind our creativity, innovation, and dedication to excellence. Conviction makes us problem-solvers, doers, and never sweaters. Because we believe – we all shine.
Why Being A DUCC Matters
Our mantra isn’t just a set of values—it’s a mindset. It reminds us to stay grounded, focused, and purposeful in everything we do. Being A DUCC helps us build trust, foster strong relationships, and deliver work that we’re proud of. At Moment, we’re not just working hard—we’re living by our mantra. Because when you don’t forget to be A DUCC, success follows.