Bringing together two iconic brands is exactly what we did at SXSW 2024. Levi's® joined the Urban Outfitters "Youniverse" in Austin, TX bringing consumers a mix of hands-on customization and interactive collaboration. The Levi's® Airstream was a focal point of the day sitting right next to the main stage. Guests lined up hours before open in hopes of getting their hands on exclusive giveaways and merch. Upon entering, people could shop inside the Levi's® Airstream, customize purchases, and receive an exclusive tote and other giveaways. To close out the event, Tierra Whack put on an iconic performance in her Levi's® outfit that she had customized in the Airstream the day prior.
To capitalize on the excitement of the 2024 March Madness Tournament, Levi's® partnered with us to deliver a standout activation at Scottsdale Fashion Square during the Final Four weekend. Fans flocked to the event to experience exciting pop-a-shot games, exclusive customization options, and custom airbrushing. The activation provided a vibrant, interactive experience where attendees could elevate their March Madness experience with one-of-a-kind items.
When adidas launched their Nite Jogger shoe they needed some very innovative displays in order to show off the reflective materials used in the shoe. We created an in-store window and retail display that showed off the shoe as if it was night time. Couple with a virtual reality experience in store, the environmental design of this retail display fully immersed consumers in the beauty of this shoe.
In anticipation of Levi’s® new line, we created Camp Gold Tab™, an immersive summer camp environment with a special appearance from Emma Chamberlain. Camp Gold Tab™ came all inclusive of camp counselors, included activities like tye-die, bracelet making, leatherwork, and included a specially curated menu of camp inspired bites and drinks.
During Super Bowl weekend in Arizona, we hosted an exclusive athlete appearance with 49ers star George Kittle, drawing fans from all over. Hundreds of enthusiastic supporters lined up for the chance to meet the football icon, get autographs, and capture memorable moments with one of the NFL’s most dynamic players. The event was a highlight of the weekend, creating lasting memories for fans and elevating the Super Bowl experience.
In anticipation of the 2022 World Cup, we generated consistent hype surrounding both the home and away jersey for the National Mexican team. Custom seeding kits were sent to key influencers across the United States to spread the word of the upcoming drop. A lookbook was created in the key cities of Los Angeles, New York City, and Mexico City to ultimately display the jersey and how to incorporate into consumer’s everyday fashion. Lastly, we fabricated 2 nomadic retail trucks, a first for adidas, to travel the country. This drove jersey sales and adiClub membership registrations to skyrocket with the away jersey selling-out nationwide.
To celebrate Levi's® first year as an official partner of Lollapalooza, we designed an immersive in-store experience for their Michigan Avenue location to commemorate 20 years of Lollapalooza in Chicago. Our activation invited consumers to embark on a musical journey through the festival's history. Upon entering the store, participants could opt to wear a pair of headphones, each set tuned to four channels showcasing distinct eras of Lollapalooza headliners.
As consumers explored the store, they encountered past festival posters, created custom tees, designed their own festival bracelets, and unlocked exclusive merchandise with various levels of in-store purchases. This engaging experience combined music, fashion, and interactive elements to enhance their shopping experience while celebrating Chicago's iconic festival.
To celebrate the launch of this limited edition line of Levi’s® Crocs, we drew inspiratIon from the Japanese Craftsmanship that inspired the collaboration. Our in-store launch featured a dimensional hanging koi pond stitched with patterns of the 3 different shoes. The launch weekend also featured a custom jibbitz bar for costumers to fully customize their new Crocs.
adidas Football came to us to create a special moment acknowledging Becky Sauerbrunn’s 200th appearance for country. This is no small feat, as only a handful of athletes have ever reached this milestone. To celebrate such a monumental achievement, our team created 200 bespoke posters representing each of her caps. Those 1:1 posters, signed by Becky herself, were delivered to fans, friends, and family all over the world and became the backbone of the digital piece celebrating her accomplishment.
We created a unique activation element for each store, including a live mural, a premium floral photo wall, and an eye-catching Khalifa Kush retail display. We also hired a DJ for all the stores and served custom KK popsicles outside to ensure fans stayed engaged and excited while waiting in line. We wrapped a yellow Lamborghini with custom vinyl to carry Wiz Khalifa from store to store throughout the day.
We crafted an exclusive in-store activation to elevate the launch of the Levi's® X Starter team jackets, set against the backdrop of the Boston Seaport and the Celtics appearance in the 2024 NBA Finals. Attendees had the first chance to purchase these coveted jackets, complete with exclusive Celtics customization. They also enjoyed interactive fun with a pop-a-shot game and capped off the experience with a memorable meet-and-greet with the iconic White Mamba, Brian Scalabrine.
We orchestrated a vibrant block party, utilizing the open space outside the store. Our mobile airstream retail shop was dropped off and staffed with skilled tailors who customized purchased apparel on the spot. The event featured live music performances by local Nashville artists leading up to our headliner, Stephen Sanchez. Attendees had the unique opportunity to witness live tailoring within our airstream, encouraging them to express their individuality.
Through collaborative efforts, we introduced inventive event concepts, working alongside artist Aaron Kai. Our involvement extended to guiding the creation of patch designs that beautifully encompassed both the Hawaiian spirit and Aaron Kai’s distinctive art. In addition, we curated an exclusive VIP party, designed exclusively for the artist’s closest circle, serving as a tribute to his accomplishments and the creative ingenuity he contributed to this project.
adidas asked us to currate a culture series that would showcase some of Los Angeles' most talented artists and highlight creators that were making noise in their respective spaces. Our Creator's Corner event series took a look at music, fashion, beauty, and art. Through these events, Angelenos were able to learn about these industries, speak to experts, and immerse themselves in the culture behind them. These events drove significant sales and traffic to adidas' store by validating trends and hosting relevant conversations in their own space.
NTWRK came to us with the ask of helping them with the hype drop of the Post Malone X Dallas Cowboys merchandise line. Over the course of two weekends we took over two of the most well known locations in Dallas, TX- The Dez Bryant Tailgate and the Post Malone themed Raising Canes. Fans lined up each weekend waiting to get their hands on their own limited edition Post Malone X Dallas Cowboys swag. In addition to these two in-person activiations, we also provided an experience for Dallas Cowboy players and cheerleaders to see and shop the line prior to the release date.
For International Women's Day 2020, we celebrated the launch of the iFundWomen campaign with local activations in LA and NY. In LA, we partnered with entrepreneurs Marisa Hamamoto, founder of Infinite Flow, and Denise Jones, founder of Women Inspired Through Sport to present a dance performance showcasing key moments in their journey to date. Additionally, we had a donation with purpose element and a real-time interaction store display that allowed consumers to track donations.
In NYC, we partnered with entrepreneur Alex Taylor, founder of Hoop York City, and we presented the NYC community with an experience that showcased the hard work Alex is doing to bring basketball opportunities to NYC women. Together we amplified the larger brand platform for these entrepreneurs to showcase and celebrate their organizations. We invited consumers to interact through the maker labs, photo experiences, a pop-up inclusive flashmob, a basketball interactive game, customization stations, manicure stations, and entrepreneurial discussion panels.
Levi’s® came to us with a 34' Airstream that was badly in need up an update that would modernize it and make it more user friendly for nomadic retail operations. Our team of designers and strategists went to the drawing board with three key considerations in mind: make the space as welcoming as possible, maximize the amount of avaiable footprint, and carefully consider inventory and supply management. What resulted was a beautiful retail space that defied the engineering odds - a clamshelled Airstream trailer with beautifully appointed retail fixtures, POS operations space, and plenty of BOH space. On top of the high flow retail experience, our team was also able to squeeze in a full sized fitting room and complete Levi’s® tailor shop - capable of hemming, chainstiching, button swapping, and more.
We created a multifaceted launch campaign to promote LA’s version of the adilicious series. A social media strategy was coordinated to build hype within the intersection of food, fashion, & fandom. Leading up to the drop, prominent LA influencers received a custom Howlin’ Ray’s takeout box. Inside: the new Howlin’ Ray’s x adilicious shoe, t-shirt, and a custom apron and utensils.
Levi's® asked us to curate a unique customization event for over 100 NFL tight ends and their partners who attend the annual Tight End University. This annual gathering of some of the most talented players in the league is hosted by none other than George Kittle and Travis Kelce. For this event, we brought our custom airstream trailer into their biggest event of the week and allowed all guests to customize a Levi's® trucker jacket with custom patches, chainstitch embroidery, and other embellishments.
To launch Stranger Things season 4 and kickstart the CultureCon Convention weekend, we aimed to curate an immersive experience exclusively for a select invite-only guest list. We created Rink-O-Mania at Atlanta’s notorious Cascade Skating. Attendees enjoyed an exclusive Season 4 Trailer, a dynamic performance by the Cascade Skate Crew, and themed food and beverages. Special appearances by Stranger Things stars Priah Ferguson and Caleb McLaughlin added to the excitement as the entire ceiling was projection mapped with The Upside Down.
With COVID-19 still plaguing the world, adidas came to Moment to assist with the launch of the bold Rosa Mexicano FMF jersey in 2021. For the first time ever, both LAM and NAM would execute the same campaign targeting both Spanish and English speaking fans of the Mexican National Team.
With a premium seeding kit and a bespoke delivery experience, elevated celebrity and influencer content, and local touch points - our Solos, Jamás campaign led to the most successful federation jersey launch in adidas history. Oh, and won a pretty prestigious award in the process.
We transformed a sprinter van into a fully branded mobile coffee shop for the #Breakfree Tour, delivering a unique surprise-and-delight experience to prospective and current clients of W Energy Software. This custom-built van, equipped with a high-end coffee machine, offered clients personalized beverages, premium snacks, and interactive games—right outside their office. It was a fun and refreshing way to break up the workday and leave a lasting impression!
ParkiFi crafted an experience that directly connected with customers by highlighting the frustrations of finding parking in crowded areas. Through creative depictions—like the annoyance of feeding a meter with spare change or the humor of parallel parking an adult tricycle—we brought these shared struggles to life, building a strong connection with our audience. Our engagement marketing campaign, executed across multiple events and markets, significantly boosted product awareness, app downloads, and usage. We demonstrated the app’s simplicity with an oversized iPhone and interactive games offering enticing prizes. The campaign resulted in a surge in brand visibility, achieving a 1:2 conversion rate from engagements to downloads. This led to a 42% increase in app downloads and a 28% rise in user retention rates.
Our role encompassed the entirety of event production. From securing and coordinating talent to facilitating early access to the screening alongside Netflix, we managed every logistical detail. We handled pre-promotion efforts, crafting compelling social media assets and orchestrating targeted email communications to build anticipation. Aspiring film students were given the unique opportunity to observe and assist in the event set-up and clean-up, gaining firsthand insights into the mechanics of event production.
We coordinated with Hudson Yards to create an interactive activation for guests to customize newly purchased or preloved Levi’s® apparel. Diverse customization stations were set up, including distressing, painting, dip dying, and laser etching. Equipped with skilled tailors and store staff, attendees could freely choose their preferred customization methods.
To showcase adidas' work designing the futuristic costumes in Marvel's Black Panther II, Moment was tasked with designing and creating a set of displays inspired by the film and outfits. The resulting premium retail displays anchored the adidas Black Panther Merchandise in Flagship stores while also providing an interactive touchpoint for customers. When activated, the pedal on the floor revealed a glowing black panther face and QR code on the glass that led to a landing page about the Black Panther costumes and characters.
adidas, together with luxury hotel chain Fairmont, asked us to curate a wellness guide for their Santa Monical location that would be placed in each guest room. Working with trainers, athletes, and other fitness experts from the area, we were able to design a guide that showcased in-room workout routines, local running routes of various distances, and even dining guides for the health conscious guest.
In celebration of 713 Day, Levi’s® teamed up with Trill Burgers to create a memorable experience for the Houston community. Leading up to the event, we coordinated a lookbook photoshoot to tease the collaboration on social. A few weeks later, we hosted the main event, taking over the Trill restaurant to launch exclusive Levi’s® x Trill Burgers merchandise. Consumers could purchase the Levi’s® Combo, which featured a specialty Western Burger paired with a Levi’s® x Trill Burgers t-shirt, and meet Bun B, iconic Houston figure and co-owner of Trill Burgers, who made appearances both in-store at Levi’s® Galleria and at the restaurant. To further engage the community, we offered $5 gift cards to Trill with every purchase made at the Levi’s® store, driving traffic and building a lasting connection between both brands and the Houston community.
At the Hoophall Classic, we curated two “We Know Game” player lounges, offering elevated seating, premium lighting, relevant gaming stations, and post-game meal areas. Each lounge also featured an iPad station for an exclusive Eastbay giveaway. Beyond the main player lounges, we enhanced our presence by installing banner branding at the Jr. Tournament, ensuring increased visibility and engagement with junior-level players.
During Donovan Mitchell's historic rookie season, adidas asked us to curate and event during the NBA awards that would acknowledge his season and could easily pivot to celebrate if he were to win any awards. All of our branding was hot swappable to feature language like "Rookie of the Year" should he win that award. We had thousands of people waiting on the 3rd Street Promenade for a chance to meet Donovan. One lucky fan even got to play against him in pop-a-shot. Customers walked away with custom hoodies, autographs, and once in a lifetime experience.
Our VIP activation created an unforgettable festival experience, showcasing a distinctive footprint that included a signature wall, live mural painting, a traveling body painting artist, and an interactive paint-by-number activity. Guests could unwind in the relaxing green room or zen den, or explore the brand further at our informative booth. Festivalgoers also enjoyed the unique opportunity to hang hammocks between palm trees or along the water, offering a shaded, premium view of the concert.
We debuted Levi’s® at Cowboy Christmas in Las Vegas, bringing our custom Airstream to the show for the first time. With over 290,000 attendees, Levi’s® made a lasting impression through athlete and influencer meet-and-greets, personalized hat customization, exciting giveaways, and a premium lounge experience. The activation not only showcased the brand but also created memorable, high-impact engagements with the crowd.
Levi's® came to us with a request from Chase Sapphire to host a customization experience at their VIP hospitality suite on the grounds the Miami Grand Prix. We carefully crafted Miami themed motorsports graphics that became the basis for various heat transfers and patches that made their way to trucker jackets and totes. The event kicked off with an exclusive event with Miami's elite where people were treated to a complimentary, customizable trucker jacket and ended with an exclusive concert experience with Meluma. For the rest of the week, our team was in the Chase Sapphire Reserve lounge offering VIP guests customized Levi's® totes.
RCA records asked us to bring SIR's new album to life. Called Chasing Summer - this album featured travel themed artwork throughout and served as the inspiration for the event. Guests arrived to be greeted by the "TSA" as they waited to enter the event. Once inside guests could get check-in with SIR World Airlines to get a drink and enjoy the lounge. Guest could even enter a recreated airliner known as the "Mile High Club," where smoking was permitted and SIR's newest song looped on the in flight entertainment. The evening was capped by a performance by SIR himself.
To celebrate the San Francisco 49ers' appearance in Super Bowl LVIII, we transformed Levi's® Forum Shops into a premier destination for team gear. Fans flocked to the store to customize their game-day outfits with exclusive 49ers merchandise. The excitement was amplified with appearances by Sourdough Sam and the Gold Rush cheerleaders. Additionally, LA-based artist Jimmy Paintz was on hand to create custom-painted denim, making each fan's experience truly unique.
To celebrate golf's biggest party, Levi's® asked us to concept and event that could fuse two things that are never supposed to go together: golf and denim. Since Levi's® isn't a golf brand, we leaned heavy into clubhouse culture to craft the Levi's® Leisure Club. This activation invited consumers to partake in a amusement park style mini-golf hole for a chance to win Levi's® and golf themed apparel including limited edition hats, shirts, golf balls, and exclusive embroidery options.
We produced an original photoshoot featuring local Mexican-American women to showcase the 2023 FMF jersey throughout iconic LA locations. From the models to the stylist, the photographer to the glam team, all team members brought on were Mexican-American and thrilled to represent their community and heritage.