NTWRK came to us with the ask of helping them with the hype drop of the Post Malone X Dallas Cowboys merchandise line. Over the course of two weekends we took over two of the most well known locations in Dallas, TX- The Dez Bryant Tailgate and the Post Malone themed Raising Canes. Fans lined up each weekend waiting to get their hands on their own limited edition Post Malone X Dallas Cowboys swag. In addition to these two in-person activiations, we also provided an experience for Dallas Cowboy players and cheerleaders to see and shop the line prior to the release date.