To celebrate golf's biggest party, Levi's® asked us to concept and event that could fuse two things that are never supposed to go together: golf and denim. Since Levi's® isn't a golf brand, we leaned heavy into clubhouse culture to craft the Levi's® Leisure Club. This activation invited consumers to partake in a amusement park style mini-golf hole for a chance to win Levi's® and golf themed apparel including limited edition hats, shirts, golf balls, and exclusive embroidery options.