ParkiFi crafted an experience that directly connected with customers by highlighting the frustrations of finding parking in crowded areas. Through creative depictions—like the annoyance of feeding a meter with spare change or the humor of parallel parking an adult tricycle—we brought these shared struggles to life, building a strong connection with our audience. Our engagement marketing campaign, executed across multiple events and markets, significantly boosted product awareness, app downloads, and usage. We demonstrated the app’s simplicity with an oversized iPhone and interactive games offering enticing prizes. The campaign resulted in a surge in brand visibility, achieving a 1:2 conversion rate from engagements to downloads. This led to a 42% increase in app downloads and a 28% rise in user retention rates.