We debuted Levi’s® at Cowboy Christmas in Las Vegas, bringing our custom Airstream to the show for the first time. With over 290,000 attendees, Levi’s® made a lasting impression through athlete and influencer meet-and-greets, personalized hat customization, exciting giveaways, and a premium lounge experience. The activation not only showcased the brand but also created memorable, high-impact engagements with the crowd.