This winter, we hit the road with Levi's® Lodge - a fully transformed 16' box truck reimagined as a mobile retail cabin. The truck traveled to five markets, giving consumers a chance to try on Levi's® latest winter collection in a unique, immersive setting. Visitors could win custom mugs, patches, and store discounts - all while creating buzz and driving excitement. The campaign delivered impressive results including increased store traffic, boosted sales, and a rise in RedTab™ sign-ups.