In celebration of 713 Day, Levi’s® teamed up with Trill Burgers to create a memorable experience for the Houston community. Leading up to the event, we coordinated a lookbook photoshoot to tease the collaboration on social. A few weeks later, we hosted the main event, taking over the Trill restaurant to launch exclusive Levi’s® x Trill Burgers merchandise. Consumers could purchase the Levi’s® Combo, which featured a specialty Western Burger paired with a Levi’s® x Trill Burgers t-shirt, and meet Bun B, iconic Houston figure and co-owner of Trill Burgers, who made appearances both in-store at Levi’s® Galleria and at the restaurant. To further engage the community, we offered $5 gift cards to Trill with every purchase made at the Levi’s® store, driving traffic and building a lasting connection between both brands and the Houston community.