adidas asked us to currate a culture series that would showcase some of Los Angeles' most talented artists and highlight creators that were making noise in their respective spaces. Our Creator's Corner event series took a look at music, fashion, beauty, and art. Through these events, Angelenos were able to learn about these industries, speak to experts, and immerse themselves in the culture behind them. These events drove significant sales and traffic to adidas' store by validating trends and hosting relevant conversations in their own space.