For International Women's Day 2020, we celebrated the launch of the iFundWomen campaign with local activations in LA and NY. In LA, we partnered with entrepreneurs Marisa Hamamoto, founder of Infinite Flow, and Denise Jones, founder of Women Inspired Through Sport to present a dance performance showcasing key moments in their journey to date. Additionally, we had a donation with purpose element and a real-time interaction store display that allowed consumers to track donations.

In NYC, we partnered with entrepreneur Alex Taylor, founder of Hoop York City, and we presented the NYC community with an experience that showcased the hard work Alex is doing to bring basketball opportunities to NYC women. Together we amplified the larger brand platform for these entrepreneurs to showcase and celebrate their organizations. We invited consumers to interact through the maker labs, photo experiences, a pop-up inclusive flashmob, a basketball interactive game, customization stations, manicure stations, and entrepreneurial discussion panels.

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