During Donovan Mitchell's historic rookie season, adidas asked us to curate and event during the NBA awards that would acknowledge his season and could easily pivot to celebrate if he were to win any awards. All of our branding was hot swappable to feature language like "Rookie of the Year" should he win that award. We had thousands of people waiting on the 3rd Street Promenade for a chance to meet Donovan. One lucky fan even got to play against him in pop-a-shot. Customers walked away with custom hoodies, autographs, and once in a lifetime experience.