We crafted an exclusive in-store activation to elevate the launch of the Levi's® X Starter team jackets, set against the backdrop of the Boston Seaport and the Celtics appearance in the 2024 NBA Finals. Attendees had the first chance to purchase these coveted jackets, complete with exclusive Celtics customization. They also enjoyed interactive fun with a pop-a-shot game and capped off the experience with a memorable meet-and-greet with the iconic White Mamba, Brian Scalabrine.