Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.

M&M’S, JAGUAR, MASTERCARD AND OTHERS SEEK DIRECT CONNECTIONS AND MORE MEANINGFUL RELATIONSHIPS WITH CONSUMERS.

We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek

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