Forbes: 12 Lessons Agency Professionals Learned From Uniquely Challenging Campaigns

Luke Miller founder of Shop Marketing and Creative Group, and a member of the Forbes Agency Council, chimes in on a challenging campaign SMCG worked on and how SMCG benefited from the experience. Along with 11 other council members, Luke provides some great insight into lessons learned from projects past.
Source: Council Post: 12 Lessons Agency Professionals Learned From Uniquely Challenging Campaigns
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