It’s Time to Shift Money Away From Upfronts and Into Experiences
Why is this still a difficult conversation for us to have? We are constantly trying to convince new clients that the future isn’t in the past – traditional and digital. People want REAL, so start giving them what they want.
We didn’t write this ine, so you’ll have to read it here: It’s Time to Shift Money Away From Upfronts and Into Experiences – Adweek