In honor of the 501® Jean’s birthday, our task was to host the airstream at Hudson Yards in NYC and organize customization workshops.
We coordinated with Hudson Yards to create an interactive activation for guests to customize newly purchased or preloved Levi’s® apparel. Diverse customization stations were set up, including distressing, painting, dip dying, and laser etching. Equipped with skilled tailors and store staff, attendees could freely choose their preferred customization methods.
The event drew an impressive crowd, comprising both new and returning shoppers, who enthusiastically participated in customizing their Levi’s® items.