Create an in-store environment to launch the new Gold Tab™ line at Levi’s® SoHo location in NYC.
In anticipation of Levi’s® new line, we created Camp Gold Tab™, an immersive summer camp environment with a special appearance from Emma Chamberlain. Camp Gold Tab™ cam all inclusive of camp counselors, included activities like tye-die, bracelet making, leatherwork, and included a specially curated menu of camp inspired bites and drinks.
30 lucky RedTab™ members were selected to attend this exclusive event with a Q&A with Emma Chamberlain. These members were given an exclusive first look at the Gold Tab™ line with the chance to purchase before the general public.