Produce an elevated, in-store experience at three of Trulieve’s stores simultaneously to celebrate the Florida launch of Khalifa Kush, featuring appearances by Wiz himself.
We created a unique activation element for each store, including a live mural, a premium floral photo wall, and an eye-catching Khalifa Kush retail display. We also hired a DJ for all the stores and served custom KK popsicles outside to ensure fans stayed engaged and excited while waiting in line. We wrapped a yellow Lamborghini with custom vinyl to carry Wiz Khalifa from store to store throughout the day.
The event introduced the Khalifa Kush brand exclusively to Trulieve patients with the once-in-a-lifetime opportunity for fans to meet Wiz Khalifa and be some of the first people in Florida to shop his product line.