With COVID-19 still plaguing the world, adidas came to Moment to assist with the launch of the bold Rosa Mexicano FMF jersey in 2021. For the first time ever, both LAM and NAM would execute the same campaign targeting both Spanish and English speaking fans of the Mexican National Team. With a premium seeding kit and a bespoke delivery experience, elevated celebrity and influencer content, and local touch points - our Solos, Jamás campaign led to the most successful federation jersey launch in adidas history. Oh, and won a pretty prestigious award in the process.