The What 

Launch the 2023 Women’s World Cup jersey for the Mexico Football Federation through a lookbook, authentic to the Mexican & Mexican-American community in Los Angeles.   

The How 

We produced an original photoshoot featuring local Mexican-American women to showcase the 2023 FMF jersey throughout iconic LA locations. From the models to the stylist, the photographer to the glam team, all team members brought on were Mexican-American and thrilled to represent their community and heritage.  

The Moment 

The photos and videos captured showcased the team’s genuine connection to LA and the jersey. The assets flooded adidas and influencer’s Instagram through a calculated social strategy.