Curate an authentic Honky Tonk experience, creating buzz and excitement for the new Nashville store, all while actively involving customers through our mobile retail airstream.
We orchestrated a vibrant block party, utilizing the open space outside the store. Our mobile airstream retail shop was dropped off, staffed with skilled tailors who customized purchased apparel on the spot. The event featured live music performances by local Nashville artists leading up to our headliner, Stephen Sanchez. Attendees had the unique opportunity to witness live tailoring within our airstream, encouraging them to express their individuality.
We successfully attracted a fresh influx of visitors to the Levi’s store, adding vibrancy and excitement to the new retail space.