The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016

This is just fantastic. Taking over an iconic landmark with consumer driven content, touché France and Orange touché. Simple, engaging, and, relatively, safe. This will be a win for all parties.

We didn’t write this one, so you will have to read it here: The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016 — Quartz