As the biggest generation in America—millennials—spends the next five years racking up points for hitting various life milestones, such as children, car, home and debt, it’s worth asking what are consequences for consumer technology and the firms that create it. We didn’t write this one, so you will have to read it here: How Aging […]
Engagement Marketing: How to kill it, without KILLING it. Luke Miller, President and COO – Shop Marketing and Creative Group Engagement marketing; what is it? For starters, in the marketing world, if you don’t have a cool title then you must not be a good marketer. Your title SHOULD beg questions and change often. Marketing is […]
This is a very concentrated, and ultimately relatively cheap, experiential campaign. The beauty of it is the viral video that accompanies it. Brands take note.