June 2023 Newsletter
A WORD FROM LUKE MILLER LEVI’S® NASHVILLE NEW STORE OPENINGTo celebrate Levi’s® new store opening in Nashville, we activated two spectacular events. To kick off the festivities, we produced an exclusive VIP night hosted by model Lily Aldridge at local restaurant, City House. As guests arrived, they were greeted with a denim jacket on […]
5 Benefits of Engagement Marketing for Consumer Brands
Luke Miller, CEO/CCO – Moment Creative Increased brand awareness: Experiential marketing provides a unique opportunity to showcase a brand’s products or services and build awareness among potential customers. By creating memorable and immersive experiences, consumer brands can leave a lasting impression on attendees, leading to increased word-of-mouth marketing and social media sharing. Enhanced customer engagement: […]
Being Busy In A Post-Covid World
Luke Miller, CEO/CCO – Moment Creative We’re understaffed, the lead time is double what it used to be, a new fuel surcharge will be added, no longer in business. These are just some of the things we have been hearing on a regular basis as we’ve emerged from COVID. First and foremost, our condolences to […]
Why Approach Matters
Lauren Jouriles, Producer – Moment Creative Collectively, over the last 15 years or so years, our team has garnered experience from enough jobs that I couldn’t keep track if I tried. If we were to all sit down in a room and road map our career trajectories from the “very-beginning-of-time” through turning the corner into […]
We won an Ex Award!
Moment Creative has won an Ex Award for the Best Multicultural Event Campaign. This is one of the highest honors in our industry and we couldn’t be more humbled by this commendation. We didn’t write this one, so you’ll have to read it here: Winners Announced: The 2021 Ex Awards and EDTAs – Event Marketer
Thinking on One’s Toes
Kendell Naetzker, Jr. Design Producer I recently started working at Moment as a Junior Design Producer; hitting the ground running and learning a lot – very quickly. Having a background in a myriad of things, I am often referred to as a jack-of-all-trades. Although, I must admit the amount of information that has (or hasn’t) […]
When Brands Take a Stand
Luke Miller, CEO/CCO – Moment Creative ‘Don’t mix business with politics’ has always been a phrase people toss around. It’s a cautionary statement that is about as stale as business professional attire and 5-day workweeks: they all need to go the way of the fax machine. By not mixing business with politics brands generally avoid […]
Shop Small
Luke Miller, CEO/CCO – Moment Creative It’s nearing the end of one of the weirdest years on record. Certainly, the weirdest year I’ve ever experienced. Usually, this time of year is what we, in the industry, call “hunting season.” Hunting season is when we are searching for those marketers who still have a little honey […]
Normal will return
Luke Miller, CEO/CCO – Moment Creative For the last 6 months, my head space, my psyche has been all over the map. With an ongoing and never-ending pandemic, I think that’s to be expected. I run a live engagement agency called Moment Creative. We create and produce live experiences that engage with people directly, in-person. […]
Have brands, celebrities, and the wealthy lost touch? Yes.
We are overwhelmingly pandered to and the sad part is we buy it. Time and time again we fall for it. We accept any information as fact, we listen to non-experts, and we propagate like dandelions in spring. We have to take a step back as consumers, as humans.