Are you making these event mistakes?
Are you making these event mistakes? Luke Miller, President and COO – Shop Marketing and Creative Group Assuming Everything Will Go Right Events are the definition of Murphy’s Law: if it can go wrong, it will. I can’t tell you how many unprepared individuals I have seen at various events. These individuals are so flustered that they […]
This Philosophy Changes Everything
This Philosophy Changes Everything Luke Miller, President and COO – Shop Marketing and Creative Group It’s a philosophy I have operated with since my first agency role. It’s about treating everyone, including their thoughts, with respect. Flash back a few years: you see a younger Luke sitting at his new desk nervously trying to figure out just […]
Is your marketing agency honest?
Is your marketing agency honest? Luke Miller, President and COO – Shop Marketing and Creative Group It is pretty easy for a marketing or advertising agency with a big idea to lure in an amazing new client. Experiential and event (E&E) agencies could not survive without grand ideas. However, these ideas are just like large, shiny diamonds: they […]