Virtual Reality is THE Dumbest Thing in Marketing Since…
Virtual Reality is THE Dumbest Thing in Marketing Since… Luke Miller, Founder – Shop Marketing & Creative Group It’s the Minidisc (3DTV, Google Glass, Betamax, etc.) all over again: a technology being shoved down your throat that isn’t ready for prime time and, more importantly, may never be. Virtual reality, or VR, is everywhere right […]
It Only Takes a Moment
It Only Takes a Moment CB Barthlow, Director of Development – Shop Marketing & Creative Group “The Rule of Seven” is an old marketing axiom. It asserts that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. It’s argued that in traditional […]
The 5 Most Recent Insights in the Experiential World!
The 5 Most Recent Insights in the Experiential World! CB Barthlow, Director of Development – Shop Marketing & Creative Group Every Monday, our team gathers together for our weekly status meeting, to discuss current project and potential new business opportunities we’re pursuing. It’s important for any young company that’s growing to establish regular opportunities […]
Timeout: This is perfect.
We came across this while doing research for another project and even though it’s a year old, it’s perfect. This is why we do what we do. This is why we create. We didn’t write this one, so you will have to read it here: Saved by the Bell Pop-Up
You Have No Business Pitching That
You Have No Business Pitching That CB Barthlow, Director of Development – #TheShop “What we need to do is build a robust sales funnel, an automated drip campaign and content marketing strategy that will position us as a thought leader in the space; this will allow us to reach a diverse potential client base […]
Because We’re A Family
Because We’re A Family Luke Miller, President and COO – Shop Marketing and Creative Group The Shop is a small agency. Just a few full-time employees and numerous part-timers that help bring our internal family together. It’s how I envisioned it, it’s how it remains. You see, The Shop is a labor of love, nearly […]
Making The Leap from Corporate to Creative? Five Things You Must Do!
Making The Leap from Corporate to Creative? Five Things You Must Do Brittany Thomas, Senior Producer, Developer – Shop Marketing & Creative Group One sunny afternoon I was, again, for the fifth time that week, updating Salesforce with the same redundant information at my corporate job and I felt a spark. I looked out the […]
You Should Quit Your Job Today (4 Signs Your Current Job is Killing You)
You Should Quit Your Job Today (4 Signs Your Current Job is Killing You) CB Barthlow, Director of Development – Shop Marketing & Creative Croup I hope you have at least one person in your life who can be brutally honest with you. One person, be it friend, colleague, sibling or spouse who’s not afraid […]
Some Experiential Marketing Stats That Will Make Your Hair Stand Up
Some Experiential Marketing Stats That Will Make Your Hair Stand Up Brittany Thomas, Producer – Shop Marketing & Creative Croup Experiential marketing is a great way for brands to engage consumers through fun and memorable experiences. We can tell you that when a campaign is well executed and aligned with the target audience, consumers walk […]
A OR B? Why The AOR Model Isn’t Good for Anyone
A OR B? Why The AOR Model Isn’t Good for Anyone Luke Miller, President and COO – Shop Marketing and Creative Group As an agency executive, when you hear the term Agency of Record (AOR), you get excited, or at least you should… or at least you should if you’re old hat. That’s better; oId […]