6 Tips for Creating a Successful Experiential Marketing Campaign
6 Tips for Creating a Successful Experiential Marketing Campaign Brittany Thomas, Jr. Producer + Developer – Shop Marketing and Creative Group Experiential marketing campaigns enable brands to build a stronger connection with consumers through fun, unique, and creative experiences. When well-executed and correctly targeted, these campaigns can increase engagement and create a lasting impression with consumers. […]
The Snapchat Spectacle
The Snapchat Spectacle Luke Miller, Executive Producer – Shop Marketing and Creative Group “6 billion dollars and he didn’t sell, what an idiot!” I once emphatically proclaimed to a friend. That was the number Facebook offered Evan Spiegel to buy his company, Snapchat (now Snap, Inc.), about 2 or 3 years back. “There is no way he […]
Are you a victim of this horrible thief?
Are you a victim of this horrible thief? Luke Miller, President and COO – Shop Marketing and Creative Group Call the police! We’re all getting robbed point blank and no one is doing anything about it. We are getting robbed at sporting events, we’re getting robbed on vacations, we’re even getting robbed in our own homes. No, […]
The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016
This is just fantastic. Taking over an iconic landmark with consumer driven content, touché France and Orange touché. Simple, engaging, and, relatively, safe. This will be a win for all parties. We didn’t write this one, so you will have to read it here: The Eiffel Tower’s colors will be at the mercy of social […]
Why Everything You Know About Marketing Is Obsolete
For one thing, how are you taking advantage of the fact that your customers are never offline? We didn’t write this one, so you will have to read it here: Why Everything You Know About Marketing Is Obsolete | Inc.com
Are you making these event mistakes?
Are you making these event mistakes? Luke Miller, President and COO – Shop Marketing and Creative Group Assuming Everything Will Go Right Events are the definition of Murphy’s Law: if it can go wrong, it will. I can’t tell you how many unprepared individuals I have seen at various events. These individuals are so flustered that they […]
This Philosophy Changes Everything
This Philosophy Changes Everything Luke Miller, President and COO – Shop Marketing and Creative Group It’s a philosophy I have operated with since my first agency role. It’s about treating everyone, including their thoughts, with respect. Flash back a few years: you see a younger Luke sitting at his new desk nervously trying to figure out just […]
Is your marketing agency honest?
Is your marketing agency honest? Luke Miller, President and COO – Shop Marketing and Creative Group It is pretty easy for a marketing or advertising agency with a big idea to lure in an amazing new client. Experiential and event (E&E) agencies could not survive without grand ideas. However, these ideas are just like large, shiny diamonds: they […]
The Event Kit: Must Have Items for Successful Events
The Event Kit: Must Have Items for Successful Events Luke Miller, President and COO – Shop Marketing and Creative Group It comes standard with all of our events, whether it is wet sampling at a college tailgate or a ride and drive at a state fair. We call it the Event Kit. It is a simple […]
Burger King Wants McDonald’s Help to Make the ‘McWhopper’
Burger King has issued McDonalds a friendly little challenge via full page ads in major newspapers. Genius? We think so. We didn’t write this one, so you will have to read it here: Burger King Wants McDonald’s Help to Make the ‘McWhopper’