3 Ways to Stay on Top of Your Marketing Activation Instead of Under It
Graham Polacek, Producer – Moment Creative When putting together a marketing activation, a million things come into play: your agency team, your vendors, your hired staff, your client, your targeted consumer, and any other people that you need to be managing to make sure everything is going smoothly. The number of people that one needs […]
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Our Top 4 Experiential Campaigns in Financial Services
Our Top 4 Experiential Campaigns in Financial Services Brittany Thomas, Senior Producer – Shop Marketing & Creative Group The Financial Services industry is a more traditional, more conservative industry and it’s often seen as boring and lacking in the innovation department. When people think financial services, they often think of a bunch of old, white […]