Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting w
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View He
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social medi
Real Love. I’m Searching for a Real Love
Real Love. I’m Searching for a Real Love. CB Barthlow, Director of Development – Shop Marketing & Creative Group I believe the great American songstress Mary J. Blige said
It Only Takes a Moment
It Only Takes a Moment CB Barthlow, Director of Development – Shop Marketing & Creative Group “The Rule of Seven” is an old marketing axiom. It asserts that a prospec
Some Experiential Marketing Stats That Will Make Your Hair Stand Up
Some Experiential Marketing Stats That Will Make Your Hair Stand Up Brittany Thomas, Producer – Shop Marketing & Creative Croup Experiential marketing is a great way for
