Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology that doesn’t seem to have inherent value, but certainly a technology that many companies and individuals alike are trying to cram down everyone else’s throat. […]
Real Love. I’m Searching for a Real Love
Real Love. I’m Searching for a Real Love. CB Barthlow, Director of Development – Shop Marketing & Creative Group I believe the great American songstress Mary J. Blige said it best when articulating the human need for what’s real: “See I’m searching for a real love and I don’t know where to go. Been around […]
It Only Takes a Moment
It Only Takes a Moment CB Barthlow, Director of Development – Shop Marketing & Creative Group “The Rule of Seven” is an old marketing axiom. It asserts that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. It’s argued that in traditional […]
Some Experiential Marketing Stats That Will Make Your Hair Stand Up
Some Experiential Marketing Stats That Will Make Your Hair Stand Up Brittany Thomas, Producer – Shop Marketing & Creative Croup Experiential marketing is a great way for brands to engage consumers through fun and memorable experiences. We can tell you that when a campaign is well executed and aligned with the target audience, consumers walk […]