Returning to the Industry After a 2-Year COVID-19 Hiatus
Nate Goltz, Producer – Moment Creative While COVID-19 took a toll on all industries, most can agree the events industry took one of the hardest hits. I had switched jobs one month prior to the pandemic hitting and while transitioning to an internal marketing role wasn’t ideal at the time, little did I know how […]
Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology that doesn’t seem to have inherent value, but certainly a technology that many companies and individuals alike are trying to cram down everyone else’s throat. […]
The 5 Most Recent Insights in the Experiential World!
The 5 Most Recent Insights in the Experiential World! CB Barthlow, Director of Development – Shop Marketing & Creative Group Every Monday, our team gathers together for our weekly status meeting, to discuss current project and potential new business opportunities we’re pursuing. It’s important for any young company that’s growing to establish regular opportunities […]
Are you making these event mistakes?
Are you making these event mistakes? Luke Miller, President and COO – Shop Marketing and Creative Group Assuming Everything Will Go Right Events are the definition of Murphy’s Law: if it can go wrong, it will. I can’t tell you how many unprepared individuals I have seen at various events. These individuals are so flustered that they […]