Top 5 Brand Activations of 2019
Graham Polacek, Sr. Producer – Moment Creative Now that 2020 is in full swing, the chaos of the holidays are behind us, and the dust has settled, we are looking forward to th
3 Ways to Stay on Top of Your Marketing Activation Instead of Under It
Graham Polacek, Producer – Moment Creative When putting together a marketing activation, a million things come into play: your agency team, your vendors, your hired staff, yo
The Windup and The Pitch
Luke Miller, Executive Creative – Moment Creative We generally try to provide expertise or opinions on industry happenings when we blog, but this time we want to do something
Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting w
Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View He
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social medi
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dolla
5 Brands That Could Benefit From Experiential Marketing
5 Products or Brands That Could Benefit from Engagement Marketing Luke Miller, Executive Producer – Shop Marketing and Creative Group Go ahead and jump! Hint Water This water
Our Top 4 Experiential Campaigns in Financial Services
Our Top 4 Experiential Campaigns in Financial Services Brittany Thomas, Senior Producer – Shop Marketing & Creative Group The Financial Services industry is a more tradit
