Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Here’s Why VR Doesn’t Work For Your Brand…
Here’s Why VR Doesn’t Work For Your Brand… CB Barthlow, Director of Development, Shop Marketing & Creative Group VR is very important right now. At least, we’re supposed to think it is. Brands the world over are experimenting with the new technology to mixed results. Frankly, no one is really seeing great brand conversion from […]