Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting w
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View He
6 Tips for Creating a Successful Experiential Marketing Campaign
6 Tips for Creating a Successful Experiential Marketing Campaign Brittany Thomas, Jr. Producer + Developer – Shop Marketing and Creative Group Experiential marketing campaig
The Snapchat Spectacle
The Snapchat Spectacle Luke Miller, Executive Producer – Shop Marketing and Creative Group “6 billion dollars and he didn’t sell, what an idiot!” I once emphatically p
Are you a victim of this horrible thief?
Are you a victim of this horrible thief? Luke Miller, President and COO – Shop Marketing and Creative Group Call the police! We’re all getting robbed point blank and no o
The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016
This is just fantastic. Taking over an iconic landmark with consumer driven content, touché France and Orange touché. Simple, engaging, and, relatively, safe. This will be a win
Why Everything You Know About Marketing Is Obsolete
For one thing, how are you taking advantage of the fact that your customers are never offline? We didn’t write this one, so you will have to read it here: Why Everything You
