Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Real Love. I’m Searching for a Real Love
Real Love. I’m Searching for a Real Love. CB Barthlow, Director of Development – Shop Marketing & Creative Group I believe the great American songstress Mary J. Blige said it best when articulating the human need for what’s real: “See I’m searching for a real love and I don’t know where to go. Been around […]
It Only Takes a Moment
It Only Takes a Moment CB Barthlow, Director of Development – Shop Marketing & Creative Group “The Rule of Seven” is an old marketing axiom. It asserts that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. It’s argued that in traditional […]